Gardein® Meatless Monday
Program Guide
Gardein® has partnered with Meatless Monday to create a program that helps food service operators benefit from the trend toward plant-based dishes and capture additional traffic and revenue. The simple menu ideas and delicious meatless products from Gardein® combined with the proven strategies of Meatless Monday make adding meatless options to your menu easy – and profitable!
Meets the demand for plant-based dishes – a recent study of restaurant-goers found 79% eat vegetarian items more than once a week(2)
Increases profits – capture additional traffic and revenue from patrons seeking vegetarian options
Allows for greater diner satisfaction – more choices equal more happy customers
- Easy to implement – simply swap a traditional protein with a
delicious gardein™ meatless product for a quick menu update - Reduces environmental impact – decreasing meat consumption
results in a significant carbon footprint reduction
Why Meatless Monday?
Plus – Meatless Monday is the perfect LTO to test meatless items before adding them to your daily menu!
Why Gardein®?
- Chef-inspired portfolio of great-tasting products
- Outperforms competition in taste and texture
- Widest variety and cleanest ingredients in
plant-based protein category
Gardein® Meatless Monday Toolkit
- Menu Idea Guide – easy menu ideas for Meatless Monday (and beyond!)
Online Calendar – discover seasonal menu suggestions along with helpful tips for Meatless Monday promotions
POS Materials – table tents, posters, window clings, menu stickers, and waitstaff buttons and hats to help you promote Gardein® Meatless Monday – ask your sales representative for details
Menu Branding Allowance Program – $150 when you promote Gardein® Meatless Monday in your operation
How to Get Started
- Train – use the “Staff Training Tips” below to educate your staff
- Organize – choose a start date, create your menu and order Gardein™ meatless products
- Promote – announce your Meatless Monday launch
Ongoing Strategies
- Use Meatless Monday to test new vegetarian/vegan specials
- Change meatless menu options weekly or monthly
- Feature ingredients based on seasonality
Staff Training Tips
- Hold an informational session prior to program launch
- Meet with your staff each Monday to review meatless specials
- Include Meatless Monday information in your employee training program
- Key talking points for staff training:
- Why Monday? It’s a fresh start to the week, and a great day to make healthier choices
- The goal is to reduce meat consumption for our personal health and the health of the planet
- Health benefits include decreased risk of heart disease, type 2 diabetes, obesity and cancer
- Significant environmental benefits include reducing carbon footprint and water usage, and decreasing greenhouse gas emissions
Marketing Meatless Monday
- Display signage – use FREE Gardein® Meatless Monday table tents, posters, clings,
menu stickers and more - Engage your diners – encourage your staff to promote the benefits of Meatless Monday
- Offer pricing promotions – feature combo meals, limited-time offers, or other discounts for your diners
- Spread the word on social media – Post a picture of your featured Gardein®
menu item, announce a special menu price or coupon, and tag Meatless Monday
and Gardein® for additional exposure
Meatless Monday research and implementation information courtesy of The Monday Campaigns, Inc.
1“The Science behind Monday”, The Monday Campaigns
2MenuMonitor 2015, Center of the Plate: Seafood and Vegetarian Consumer Trends Report
3Mintel 2016
4“What’s Hot – 2017 Culinary Forecast”, National Restaurant Association
Gardein®
Meatless Monday
Program Guide
Gardein® has partnered
with Meatless Monday to create a program to help operators benefit from the trend toward plant-based dishes. Use this program guide to see how easy adding meatless options to your menu can be — and increase your traffic and revenue!
Why Meatless Monday?
• Meets the demand for plant-based dishes – a recent study of restaurant-goers found 79% eat vegetarian items more than once a week
• Increases profits – capture additional traffic and revenue from patrons seeking vegetarian options
• Allows for greater diner satisfaction – more choices equal more happy customers
• Easy to implement – simply swap a traditional protein with a delicious Gardein® meatless product for a quick menu update
• Reduces environmental impact – decreasing meat consumption results in a significant carbon footprint reduction
Plus – Meatless Monday is the perfect
LTO to test meatless items before
adding them to your daily menu!
Why Gardein®?
• #1 fastest-growing plant-based protein
brand in the US(4)
• Chef-inspired portfolio of great-tasting products
• Outperforms competition in taste and texture
• Widest variety and cleanest ingredients in plant-based protein category
Gardein® Meatless Monday Toolkit
• Menu Idea Guide – easy menu ideas for Meatless Monday (and beyond!)
• Online Calendar – discover seasonal menu suggestions along with helpful tips for Meatless Monday promotions
• POS Materials – table tents, posters, window clings, menu stickers, and waitstaff buttons and hats to help you promote Gardein® Meatless Monday – ask your Pinnacle sales representative for details
• Menu Branding Allowance Program – $150 when you promote Gardein™ Meatless Monday in your operation
How to Get Started
• Train – use the “Staff Training Tips” below to educate your staff
• Organize – choose a start date, create
your menu and order Gardein® meatless products
• Promote – announce your Meatless Monday launch
Ongoing Strategies
• Use Meatless Monday to test new vegetarian/vegan specials
• Change meatless menu options weekly or monthly
• Feature ingredients based on seasonality
Staff Training Tips
• Hold an information session prior to program launch
• Meet with your staff each Monday to review meatless specials
• Include Meatless Monday information in your employee training program
• Key talking points for staff training
- Why Monday? It’s a fresh start to the week, and a great day to make healthier choices
- The goal is to reduce meat consumption for our personal health and the health of the planet
- Health benefits include decreased risk of heart disease, type 2 diabetes, obesity and cancer
- Significant environmental benefits include reducing carbon footprint and water usage, and decreasing greenhouse gas emissions
Marketing Meatless Monday
• Display signage – use FREE Gardein® Meatless Monday table tents, posters, clings, menu stickers and more
• Engage your diners – encourage your staff to promote the benefits of Meatless Monday
• Offer pricing promotions – feature combo meals, limited-time offers, or other discounts for your diners
• Spread the word on social media – post a picture of your featured Gardein® menu item, announce a special menu price or coupon, and tag Meatless Monday and Gardein® for additional exposure
Meets the demand for plant-based dishes – a recent study of restaurant-goers found 79% eat vegetarian items more than once a week
Increases profits – capture additional traffic and revenue from patrons seeking vegetarian options
Allows for greater diner satisfaction – more choices equal more happy customers
- Easy to implement – simply swap a traditional protein with a delicious gardein™ meatless product for a quick menu update
- Reduces environmental impact – decreasing meat consumption results in a significant
carbon footprint reduction
gardein™ has partnered with Meatless Monday to create a program that helps food
service operators benefit from the trend toward plant-based dishes and capture additional traffic and revenue. The simple menu ideas and delicious meatless products from gardein™ combined with the
proven strategies of Meatless Monday make adding meatless options to your menu easy – and profitable!
Why Meatless Monday?
gardein™ Meatless Monday Toolkit
Meatless Monday research and implementation information courtesy of The Monday Campaigns, Inc.
1“The Science behind Monday”, The Monday Campaigns
2MenuMonitor 2015, Center of the Plate: Seafood and Vegetarian Consumer Trends Report
3Mintel 2016
4 IRI MULO, L52 wks ending 5.28.17; SPINs US Natural, L52 wks ending 5.21.17, National brand >60% ACV Distribution in MULO
5“What’s Hot – 2017 Culinary Forecast”, National Restaurant Association
